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Potato Chips Industry in India
Potato Chips Industry in India

potato_chips_in_India

Potato was introduced into India in the late 16th and early 17th centuries by Portuguese traders or British missionaries. Today, India is the second largest potato producer in the world, with the production in 2013 of 45,343,600 tonnes harvested on 1,992,200 hectares areas. The potato processing industry is expanding fast in India especially the snack foods sector, including potato chips.
The Resource Advantages of Processing Chips in India
Abundant Raw Potatoes
Since 1960, potato production in India increased by almost 850%.
Trends in Area, Production and Productivity (1949-50 to 2010-11)

India_Potato_Production


Potato Producing Districts
Indo-Gangetic plain grow potatoes during the short winter days from October to March due to the hot summers and short winters. Some year-round production takes place in relatively high altitude areas in the south.
Main Potato Producing Districts in India and the Share(2012-2013)

  State Production (000 Tonnes) Share(%)
Uttar Pradesh 13,869.94 31.01
West Bengal 11,550.00 25.82
Bihar 6,842.92 15.30
Gujarat 2,499.73 5.59
Punjab 2,129.79 4.76
Madhya Pradesh 1,998.35 4.47
Assam 975.27 2.18
Karnataka 698.30 1.56
Haryana 676.01 1.51
Jharkhand 659.61 1.47

Varieties of Potatoes in India
Intriguing aspect of the potato supply chain in India is the strong vertical integration. Companies developing suitable varieties of potatoes, such as, ITC, Merino Industries, CPRI, offer a lot of promise for the future potato processing potential in India.
Varieties Suitable for Processing Potato Chips and Fries

Characters French fries Chips
Tuber shape Long-oval (>3 inch) Round (2.5-3.3 inch)
Skin color White/Yellow White/Yellow
Eye depth Shallow Shallow
Flesh color White/Yellow White/Yellow
Texture Mealy Mealy
Uniformity High High
Defects Minimum Minimum
Dry matter (%) >20 >20
Reducing sugars <200mg <100mg
Phenols Less Less
Glycoalkaloids <15mg <15mg
Keeping quality Good Good
Damage resistance High High

Potato Processing Industry In India
Potato processing was negligible in India at the beginning of the 21st century. However, this was a turning point when the industry began to take great strides. The snack foods sector, including potato chips, is developing most rapidly. The snack food market in India is reported to be growing at 7 to 8 % annually. And potato chips are estimated to constitute nearly 85% of total salty snack food market, showing an annual growth rate of 17% which ranks second after French fries(20%).